Our Story
WE Are was born out of the need to elevate the fan experience while driving revenues by a company that will be a true partner to the licensed product industry. Drawing on their combined 70-plus years of industry experience that includes both buying and selling, Daryl McKay and John Franzini saw an opportunity to help clients/licensees navigate today’s challenging consumer product space.
Meet the Team
Our team is made up of experienced professionals across design, strategy, and retail. Together, we bring a collaborative approach and a shared focus on delivering meaningful results.
“There’s a real need in our industry to bring experts together, on an as-needed basis, that would allow all types of organizations to achieve more without adding overhead.”
Daryl McKay, Founder and Producer
WE are
Experience, expertise, and execution.
WE are brings the very best of its founders’ experiences and strategic partners to its clients. This includes expertise in sales development, team retail, production, licensing, product development, financial management, customer experience, online marketing, direct-to-consumer sales, mass market and independent retailer sales, merchandising, special events, and more.
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WE are is a talented network of individuals available to our clients as needed to ensure a project is completed on plan, on time, and in scope.
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WE are is named as a call to action, a positive declaration of our intent, and a definitive expectation our clients may have about our firm.
Our Partners
