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Market Analysis and Strategy



Currently in the retail space

  • Confidential market analysis


Motive CBD

Collaborated on the launch of a new concept for the red-hot CBD space. Desire to create the "Gatorade" of brands for category.

  • Initial market strategy and segmentation

  • Launch differentiation

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Fenway and Hooper

Unique Family Book with charitable tie-in to The Jimmy Fund/Dana Farber Cancer Institute and The Red Sox Foundation. 

  • Product pricing strategy

  • Market analysis

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Baseball Treasure

Two great hobbies come together - coin collection and baseball cards!

  • Market analysis of existing business

  • Product segmentation

  • Engaged new partnerships

  • Collaborated efforts with MLB and MLBPA



Licensed toddler bath toy line

  • Market analysis of existing business

  • Engaging new partnerships


New Toy In Town

New Mystery Toy Product

  • Market analysis

  • Pricing analysis

  • Production qualifications

  • Packaging options

  • Logo and packaging design

  • Sales and distribution strategy

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