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Social Activation Examples

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Fenway and Hooper

A family book written by a father who's son is a cancer survivor. Helping coordinate book signing events with retailers and popular establishments to drive engagement and awareness.

  • Wahlburgers

  • Wegmans

  • Dana Farber / Jimmy Fund

  • Red Sox Foundation


Baseball Treasure

Two great hobbies come together - coin collection and baseball cards! Social activation to drive holiday sales, MLBPA program, promote the first ever gold coin of Bryce Harper being pulled from Treasure Chest.

  • Increased Facebook and Twitter followers 

  • Started Instagram program

  • Collaborated with MLBPA on 6 week program around baseball's top stars for multiple exposures on all platforms.


Team Treatz

Licensed pet treats, all natural, and super cute! Supporting animal rescue operations, and because the owners just love animals. They also understand the power of branding!

  • Created Google SEM operations

  • Promoted National Dog Day

  • Supported Disney D23 promotion

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Motive CBD

Launch of product line needed to be creative due to CBD restrictions on Facebook, Instagram and Google. 

  • Website SEO modeled for best in practice outreach

  • Drive content for CBD curious

  • Digital content paid marketing

  • Programmatic digital marketing

  • Influencer and affiliate marketing

  • Email drip campaigns


OYO Sports

Domestic produced sports minifigure line-up, and toy,

  • Complete website content

  • OYO Collector content blog site

  • Social marketing campaigns

  • Email support

  • Affiliate programs

  • Promotion based events

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