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Social Activation Examples

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Fenway and Hooper

A family book written by a father who's son is a cancer survivor. Helping coordinate book signing events with retailers and popular establishments to drive engagement and awareness.

  • Wahlburgers

  • Wegmans

  • Dana Farber / Jimmy Fund

  • Red Sox Foundation

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Baseball Treasure

Two great hobbies come together - coin collection and baseball cards! Social activation to drive holiday sales, MLBPA program, promote the first ever gold coin of Bryce Harper being pulled from Treasure Chest.

  • Increased Facebook and Twitter followers 

  • Started Instagram program

  • Collaborated with MLBPA on 6 week program around baseball's top stars for multiple exposures on all platforms.

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Team Treatz

Licensed pet treats, all natural, and super cute! Supporting animal rescue operations, and because the owners just love animals. They also understand the power of branding!

  • Created Google SEM operations

  • Promoted National Dog Day

  • Supported Disney D23 promotion

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Motive CBD

Launch of product line needed to be creative due to CBD restrictions on Facebook, Instagram and Google. 

  • Website SEO modeled for best in practice outreach

  • Drive content for CBD curious

  • Digital content paid marketing

  • Programmatic digital marketing

  • Influencer and affiliate marketing

  • Email drip campaigns

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OYO Sports

Domestic produced sports minifigure line-up, and toy,

  • Complete website content

  • OYO Collector content blog site

  • Social marketing campaigns

  • Email support

  • Affiliate programs

  • Promotion based events

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